Consider Sequential: They outsource patch editor software too, but you get a much uglier version with terrible UX for their synthesizers, costing 100.00. Love that company but hate this part of heir business model.

Novation don’t have the app programming capability, don’t want to build up one, and obviously feel that the cost of paying outside devs to code *and* support a quality app from them would be too costly for them considering whatever the cost to consumers would be. Whereas a no-name, one-person dev like “Deepsounds” (free Facebook page, a PayHip sales page, and a couple of YouTube videos) can do this as a successful side hustle… and abandon development if/when sales dry up.